Branding for the Ukrainian Saturday School in Berlin
For this project, I developed the logo and brand identity for a Ukrainian Saturday school in Berlin. The first step was selecting a color palette. I chose soft beige and muted natural tones to emphasize a connection with nature, as the school’s curriculum places a strong focus on exploring natural phenomena and the surrounding world.
The logo incorporates several meaningful elements: a branch with viburnum berries, a traditional Ukrainian plant symbolizing unity and togetherness; an open book, representing knowledge and education; and two flags—the Ukrainian flag, highlighting the school’s dedication to preserving the Ukrainian language and cultural heritage, and the German flag, reflecting the school's location, the integration of children into German society, and their learning of the German language.
After developing the logo and defining the brand colors, a variety of branded materials were created, including notebooks, journals, pens, tote bags, and educational materials for children.
Business Cards
As part of the branding package, I also designed business cards that reflect the school’s identity. They incorporate the logo, the chosen color palette, and a clean, professional layout to ensure consistency across all printed materials.
